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    Quick notes from Mobile Brain Bank, Africa, conf (Helsinki, Finland) #1

    We are attending the Mobile Brain Bank, Africa conference in Helsinki, Finland. Some really interesting statistics were mentioned in the first keynote speech by Esko Aho (Executive Vice President, Corporate Relations and Responsibility, Nokia): 

    • 15% of world population in Africa - home to one billion consumers
    • Fastest GDP growth region with rates of 11%: higher than Asia between 2000-2015
    • Mobile penetration exploded from 0.5% in 1998 to 39% (!!!!) in 2008 and is expected to reach 69% by 2014
    • Fewer than 5% of africans used the internet (2008),  though this number is growing, 80% use mobiles
    Interesting next few points by him: 

    What are the drivers for such a change. What is the path to value addition? From what I could gather - they are (in the order below):

    1. Entertainment - content providers and end users connected - easy
    2. Participation / social media / communities - more added value
    3. Knowledge creation, learning / education / knowledge creation (first pilot in south africa and then in Finland)
    4. Sustainability and responsibility - enablers in climate change etc
    5. Productivity and wealth - healthcare, money, banking etc
    Its interesting that he mentions entertainment as the first driver for growth, as that's exactly how I have witnessed Indian mobile market boom. Putting them formally down helps though - in essence, ideas / products / services should then logically be developed / launched in that order. 

    More in next post…
    Tags » mobile technology
    • 30 September 2010
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    Breach Candy Group (BCG) specializes in the use of future media technologies for commercial, social and artistic purposes. Our objective is the research, development and artistic exploration of these technologies as well as helping organizations and institutions innovate on their products, strategies and services.

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